TV Adverising Rates

TV advertising rates in South Africa

Affordable TV advertising rates allow you to get exposure and grow your brand.

There used to be a day when only the big well-established brands and corporates would consider advertising on television in South Africa. However, today the advertising space has changed much with more advertising mediums and more flexibility. This allowed small and medium-sized companies the opportunity to grow their brands through one of the biggest media. In addition to that, the biggest advantage of TV advertising is that is give audio and visual. The advertiser is able to show people exactly what they are talking about.

Have an advertising strategy in place?

Place a TV ad with affordable TV advertising rates

TV advertising is the most sought-after medium of advertising due to the number of people it reaches. Having said that, advertisers need to use it correctly. An advertising strategy should be in place as well as a target market analysis, stating exactly who you wish to target. Having this in place will help you have your advert placed at times most likely to reach your target market. Moreover, also assist you in knowing exactly where you should be spending your due to the cost of TV advertising budget and when to spend it.

We are often asked, “How much it costs to advertise on television?” but without any more clarity, it becomes a tricky question to answer since there are numerous factors to considers such as:

Know the goal you want to reach with your advert. Whether it’s wanting your audience to visit your website and increase website traffic, or you want to receive calls. Ensure your goal leads to generating sales for you.

Your target audience research will help you know which programs or channels you will mostly reach them. People are loyal to certain channels and programs. making it easier to get your marketing message across to the right audience.

The time slot you choose will either generate more sales for you or be a waste of money spent on the advert. The advertising agency will help marketing managers determine which time slot and the times your advert should be aired.

Ask yourself if you are spending enough to get your value for money. The budget you have will determine the length of your advert. However, a clear message in your advert will encourage your audience to take immediate action.

Create brand awareness with TV advertising

Improve your customer loyalty on the right TV channels

TV advertising can get your product moving off the shelf or create brand awareness like no other medium but it cannot work if the approach is wrong. Having a selling TV commercial is essential. However, if aired on the wrong channels in the wrong time slots it could be money down the drain. The great news is that stations are always ready and willing to work with your budget and your advertising needs, so there is no reason not to market yourself fully.

Viewers are more likely to buy brands advertised or seen on television. Through one show, an advert is bound to gain an average audience of 6.4 Million. A total TV reach is 37.2 Million viewers with 77.9% of viewers that are more likely to purchase the brands they’ve seen on television. Which makes the cost of TV advertising give you a great return on investment.