Billboard advertising is effective because it is not easy to ignore. Everyone driving past will definitely notice the advertisement. Broadcast your business, product, or service in high traffic areas and reach a larger audience. The aim is to get guaranteed high levels of exposure, as well as higher possibilities of engagement on a daily basis. Billboard advertising is a great strategy in growing your geographical target. On the other hand, billboards are not costly and can give a great ROI. In addition, billboard advertising affords businesses the opportunity to choose where they want to put their advert and direct the message to the right audience. This gives them the opportunity and advantage to make more sales.