Thabani “Big T” Ncongwane is a man of vision, with an entrepreneurial mind. Always ready for a business opportunity that greatly benefits both parties. He has vast experience in Sales, successful Corporate and Campaign Management over the years. He is a goal-driven individual fueled by his knowledge in Marketing, with multiple brands that he has proudly discovered and exposed behind him.
Reach a wider audience with an affordable advertising medium
Newspaper advertising has been the most consistent form of advertising since the early days. On the other hand, newspaper advertising rates are affordable than other mediums. It was almost the perfect way to advertise since everyone depended on it for any type of news. Which means, it was everyone`s dependent source of information. Moving with the times, the world became digital. Newspaper, however, did not fall back. They also went with the times and doubled their access to print and digital. A lot of people are still loyal to the old way of getting information. Hence, they still prefer the hard copy rather than the digital.
The cost of newspaper advertising differs
Understanding the cost of newspaper advertising in South Africa is important. It will give you a clear direction of how and when you want to run an advert. As we all know, newspapers run daily, weekly, and even monthly. With this said, they are also classified in community, provincial, and national. This means that advertisers have the option to choose how they want to run their advert. In most cases, advertising agencies have the ability to give you proper advice on the advert. At PlacemyAd, we help you get great newspaper advertising rates. Also, the cost of your advert will depend on:
Size of the Advert
The size of your advert will determine its cost. A bigger advert will cost more than a smaller one. However, a bigger advert stands out and is more appealing to the reader.
Name of Publication
Newspapers are different and they have different advertising rates. A newspaper with a larger number of readers will cost more to advertise on than the smaller one.
Color of Advert
A color advert has more life, with that said it will cost more. Depending on the nature of your advert, you might want to go for black and white instead.
Advert Frequency
The cost of the advert will also depend on how many times you want the advert to run. This means, running your advert once will differ in costs than having it once off.
Advantages of Newspaper Advertising
With the world evolving every day, businesses need to keep up with their advertising strategies. Newspaper advertising has remained trusted and gives businesses a good ROI. Subsequently, it carries the whole world in current affairs, sports news, and entertainment. A single person is eager to be informed by the above mentioned.
Advertising costs may increase from time to time. However, you must keep in mind that print advertising is a huge investment. Given the exposure and the details, users pay more attention to the content of their trusted newspaper.
Affordable
Newspapers are typically cheaper than any other advertising medium. Anyone can buy a newspaper with their grocery change. This gives a guarantee that you will reach your targeted audience.
Reaches a Wider Audience
Newspapers readers are attentive. They spend time reading what they are interested in throughout the whole paper. To the advertiser’s advantage, their adverts are seen with paid attention.
Targeting Options
There are sections in the newspaper that target a specific group of people. Therefore, an advertiser who has already studied its target audience will know which section to run their ad.
Engagement
Readers are loyal to certain types of newspapers. As mentioned before, advertisers who have studied their target audience stand a guaranteed chance of fully reaching their target audience.
