TV Advertising Rates

Affordable TV advertising rates allow you to get exposure and grow your brand.

There used to be a day when only the big well-established brands and corporates would consider advertising on television in South Africa. However, today the advertising space has changed much with more advertising mediums and more flexibility. This allowed small and medium-sized companies the opportunity to grow their brands through one of the biggest media. In addition to that, the biggest advantage of TV advertising is that is give audio and visual. The advertiser is able to show people exactly what they are talking about. 

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Have an advertising strategy in place?

Place a TV ad with affordable TV advertising rates

TV advertising is the most sought-after medium of advertising due to the number of people it reaches. Having said that, advertisers need to use it correctly. An advertising strategy should be in place as well as a target market analysis, stating exactly who you wish to target. Having this in place will help you have your advert placed at times most likely to reach your target market. Moreover, also assist you in knowing exactly where you should be spending your due to the cost of TV advertising budget and when to spend it.

We are often asked, “How much it costs to advertise on television?” but without any more clarity, it becomes a tricky question to answer since there are numerous factors to considers such as:

The advertising campaign

Advertising campaign goals

Know the goal you want to reach with your advert. Whether it's wanting your audience to visit your website and increase website traffic, or you want to receive calls. Ensure your goal leads to generating sales for you.

The channel you need your advert to be on

Channel for your advert

Know the goal you want to reach with your advert. Whether it's wanting your audience to visit your website and increase website traffic, or you want to receive calls. Ensure your goal leads to generating sales for you.

The desired time slot

The desired time slot

Know the goal you want to reach with your advert. Whether it's wanting your audience to visit your website and increase website traffic, or you want to receive calls. Ensure your goal leads to generating sales for you.

The budget for the advertising campaign

Advertising campaign budget

Know the goal you want to reach with your advert. Whether it's wanting your audience to visit your website and increase website traffic, or you want to receive calls. Ensure your goal leads to generating sales for you.

Create brand awareness with
TV advertising
Improve your customer loyalty on the right TV channels

TV advertising can get your product moving off the shelf or create brand awareness like no other medium but it cannot work if the approach is wrong. Having a selling TV commercial is essential. However, if aired on the wrong channels in the wrong time slots it could be money down the drain. The great news is that stations are always ready and willing to work with your budget and your advertising needs, so there is no reason not to market yourself fully.

Viewers are more likely to buy brands advertised or seen on television. Through one show, an advert is bound to gain an average audience of 6.4 Million. A total TV reach is 37.2 Million viewers with 77.9% of viewers that are more likely to purchase the brands they’ve seen on television. Which makes the cost of TV advertising give you a great return on investment.  

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