Radio advertisements promote your business or services via commercials played on different radio stations. A radio ad allows you to reach a diverse and versatile demographic. Tap into a whole new audience by using this medium to your advantage.
A popular radio option is fun jingles. These are short voice clips, or more often sound clips giving out specific information. It could be a company slogan or birthday special, but if you choose the right words and song option, your business name could be stuck in the minds of thousands.
What makes a radio ad great?
Your listeners will have to use their imagination to create visuals that go with your radio advert. This gives your audience creative freedom, this is something consumers enjoy doing. It is also why it is so vital to place the right content out there.
A really good radio advertisement provokes the tuned-in listener’s imagination. Potential buyers can join in on the process of giving emotion to your brand’s image.
Focus on the following aspects to have a bulletproof ad;
● Be authentic, make sure your content adds value to the listener’s day in some way.
● Have fun with it, a radio advert is one medium that you can have fun with.
● Zero in on your consumer’s needs and wants, what are the current buying trends?
● Choose a target audience to allow for greater success and reach your goals fast.
● Don’t skimp on the production, make sure it is a well-written and produced advertisement.
● Rather short than sorry, your ad should create interest and not give a whole backstory to your brand.
What should I avoid putting on the radio?
Not everything can be put on a radio advertisement. There are some aspects that you should try and steer clear of. It is only a lucky few that use negative connotations well to their advantage.
● Offensive content, you want to make consumers are interested in your brand and not have them turn off the radio.
● Avoid stepping on cultural, religious, or any human rights. Keep your brand’s vision clean and positive.
● Don’t be a copycat, keep your content interesting and original.
● Know what you can offer, avoid overpromising and underdelivering.
If you follow these simple steps you’ll be good to go and well on your way to creating a killer ad.
How can my listeners benefit from a radio advert?
Today businesses have access to hundreds of ways of marketing their products or services to potential buyers. You should always aim to be unique and offer something the competition can’t. This might seem easier said than done, follow the buyer trends, they’ll give great insight into what is hot and what’s not.
A proper radio advertisement reaches consumers in a time when they’re forced to acknowledge your ad, or even get involved. Most potential clients are stuck in traffic when they listen to their daily dose of radio. This gives you the opportunity to reach them without missing the opportunity. Make sure your ad makes an impact, listeners can still turn off their radios.
Types of radio advertisements;
Not all radio commercials will offer the same outcome. Think of what it is you want to achieve. Do you want to create brand awareness and grow your audience? Or are you simply updating existing clients with new weekly or monthly deals?
When you know what you want to advertise and you know who will be listening you can create the perfect advertisement.
Choose between 3 main types of radio advertisements;
1. Live reads
These are some of the most popular options. Use your local radio celeb to your advantage by having him/her read your content in real-time.
2. Sponsorships
This type of advertisement won’t overwhelm your listeners. It is a subtle way of reaching the crowds. You can choose between sponsoring a weather update or your favorite news channel. Not only does it show your involvement in community business, but it reaches your audience without being overbearing.
3. Advertising spots
These advertisement slots have a bigger production backstory. You’ll buy time on-air and create a funky ad to fit your image. A radio advertising spot is especially valuable if you choose a popular time slot. Right before the 7 am news or as listeners are on their way home, these are some of your best options. An advertising spot can include a jingle or coupon code to get potential buyers excited.
Will a radio jingle work for me?
Radio jingles are fun, there is no arguing that fact. However, they can make or break a brand in a way.
A jingle is traditionally an upbeat soundtrack boasting a brand’s mission or current specials. These jingles are played a few times every day on different occasions. At one point consumers are able to recognize jingles from a single note. This is the result you’ll want when you create a jingle.
Make sure you get a well-informed team to assist you in creating a good jingle, something listeners will enjoy or even turn up the volume for.
You need to be sure that you understand this platform before using it. Familiarize yourself with the different stations available and get to know your audience. You’ll have to cater to your target audience, therefore you need to know what they enjoy listening to.
Not all radio stations have the same group of listeners that tune in daily. Yes, radio does offer a more diverse group, but it is still a selective audience that goes out and chooses one specific station to dedicate their ears to. A marketing survey, online poll, or advertising agency can help you find the best spot for your news.
Pro-tip; contact the PlaceMyAd team directly to speak with an expert consultant. The team is ready to help you with all your marketing queries.
