It is a Friday evening and you’ve just gotten home from an exhausting day and terrifying week. Sales have been down and your managers have been looking to you to find out why. You kick off your shoes, grab the television remote, and put on your favorite series, you start to relax. During a commercial, a fun new insurance jingle comes on. And before you know it you’re Googling away looking for lower premiums.
The Covid-19 pandemic brought on a sudden change and impacted our economy and personal finances greatly. We’ve seen large companies take drastic measures to ensure the longevity of their brands. Amongst all the chaos and uncertainty, one specific aspect was growing, television.
Due to the various government restrictions in place, South Africans opted for a relaxing TV session at home. Many used their time at home to catch up on all television series or used this chance to enjoy themselves with family.
According to a survey done by The Citizen, we are spending up to 70% more of our time in front of our television screens. Although some might argue the health issues associated with less walking and more watching, we are embracing the opportunity for advertisement. Choosing the right marketing channel is vital to ensure a successful campaign.
Extensive options are available, each with its own set of advantages. To stay ahead of the competition and market your products or services to the right audience, you need to engage with a channel that your consumers use.
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DStv Now, target the traditional viewers
You’ll hardly find a household without one of the Dstv viewing options. With a Dstv advert, you can reach thousands of avid viewers daily. If you place your ad at the correct time slot, you’ll be able to reach your target from the start. Dstv boasts millions of subscribers tuning into their favorite channels every day. Few things are done as routinely as watching television after a long day at the office.
If your audience is in front of their chosen soap opera every night from 7 pm to 8 pm, you should consider Dstv Now. Reaching your audience with visually appealing content while they are relaxing is a recipe for success.
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If you’re targeting millennials, Netflix is the way to go
As the famous saying goes, on weekends we “Netflix and chill”. If your services or products cater mainly to the younger generation, Netflix is the way to go. Targeting older generations? Netflix is also extremely family-friendly, and offers a large demographic, despite its popularity amongst the younger crowds.
Many users have left their old television habits behind and moved over to this entertainment giant. A channel like this can seriously boost engagement, as users are likely avid technology consumers. Using a channel like this can broaden the target audience that you have set out.
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Keep it local and opt for Showmax
To many, Showmax represents a local approach to Netflix. It is supported by South Africans and filled with all the fan favorites. Although many viewers use both applications, many South Africans support their local shows. Showmax boasts a large local demographic for you to reach. There is no denying that Facebook is a powerful tool, however, community groups might not always be enough to reach your audience. If you’re a business catering mainly to your local surroundings, this would be a channel to consider. If your brand speaks to a specific South African culture, this network fits perfectly.
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Let’s get digital and strike while the iron is still hot
Going digital is inevitable for most businesses, the aim is to create a winning online presence. If consumers can easily find your brand after seeing it on one of their favorite channels, it will boost not only engagement but sales in the end.
It is important to cover all your bases, be sure that your presence is felt online, especially in a digital world like ours. Consumers are looking towards accessibility when they use a new product. The easier it is to engage with your brand online, the quicker you’ll see your ROI growing.
You won’t go wrong by choosing any of the above-mentioned networks to advertise your brand. The key is to ensure that you give viewers valuable content, and engage with them on terms that will entice them to try your services. Digital advertising is ever-changing and always evolving, especially in our fast-paced lives. Market research shows new trends every day. And as the brands that want to succeed in such a competitive field, we need to evolve alongside it.
To view all the rates for the various networks available for marketing you can fill in a quick and easy contact form right on the PlaceMyAd website. A marketing expert will reach out and give you all the ins and outs regarding your marketing journey ahead.
