Even in the ear of digital advertising magazine advertising has not gone out of style. It still depicts the bright colourful images or visuals that make the adverts appealing to the readers. Magazines are highly valued and respected publications that build a sense of community among readers since people turn to magazines for advice so advertisers get to benefit greatly, this also gives advertisers credibility for their brands since they are not viewed as advertisements when advertised but as recommendations from others who have bought them.
Effective Advertising Strategy
Having an effective advertising strategy helps since the bookings for the ads are made weeks or months before publication is scheduled, this also gives advertisers time to make sure that their advertisements are effective to the reader’s attention and meets the advertising purpose. Before placing an advert on magazine it is important to understand the distribution system of the magazine chosen.
The following are the benefits that advertisers stand to get when using magazine advertising
- Longer shelf life
- Increase brand prestige by association
- Target a dedicated market
- Credibility and brand recognition
- Passed readership
Most likely magazine advertising works because consumers are naturally drawn to the graphics and pictures used in magazine ads with compelling bright images which create a lasting image of the advertised brand and entice the reader’s desire to purchase the product.
Like any other form of advertising magazine advertising also has its procedure to follow when placing an advert, the following are things to be considered when a company wants to place an ad on magazine:
- Publication circulation
- Publication distribution
- Publication frequency
Of course, magazine advertising also has a way it sets its advertising costs or rates, these costs are dependent on the following factors:
- Publication name
- The size of the advert
- The position of the advert
- The frequency of the advert
Contact one of our sales consultants at Placemyad and find out how they can help you place your advert in one of the country’s top magazines.
