Thabani “Big T” Ncongwane is a man of vision, with an entrepreneurial mind. Always ready for a business opportunity that greatly benefits both parties. He has vast experience in Sales, successful Corporate and Campaign Management over the years. He is a goal-driven individual fueled by his knowledge in Marketing, with multiple brands that he has proudly discovered and exposed behind him.
Radio advertising rates that will bring a greater ROI
Knowing more about radio advertising rates will help you in exploring your options. Moreover, figure out which spot would best fit your brand. In this case, it is essential to have a sales representative that will assist in booking an ad spot that would best reach your target market.
With a lot more other advertising mediums, marketing managers choose to put their money on radio advertising. South Africa is rich in growing radio stations. Also, they build listenership loyalty. Radio stations, in their different categories, have a group of people loyal to them. Depending on the content the radio station produces, listeners know what they prefer. Since the radio has a lot of different shows, advertisers need to study their target audience. For instance, if you are targeting the youth, your ads should be on youth programs. On the other hand, old people prefer shows with current affairs and life-affecting issues. Therefore, using different radio advertising strategies guarantees you an effective response.
Buy a radio ad space at the lowest costs available
Measurable results
With the radio, you get to know how many listeners your advert has reached. This is when you know if the strategy you are using is working, needs to be changed.
Radio is mobile
Whether you are at home, in the office, or driving, you can always listen to the radio. Therefore, listeners can hear your advert everywhere they are.
Sells with immediacy
Radio can cover events as they happen. Your advert will sound as present as possible each time it’s aired. It can reach customers before their big purchase.
Cost-effective
Radio adverts require fewer resources compared to other advertising mediums. Moreover, it reaches a large number of people almost everywhere.
Is radio advertising effective?
The best thing about radio is that even when you are not listening, you are listening. It is not easy to switch your attention to something else when a radio ad comes through. It`s not like listeners do not have the option to switch to other channels. However, listeners can tune in to one radio station the whole day.
Unlike TV, in which you can quickly switch channels or focus your attention on something else. Companies doing radio ads are guaranteed to reach a broad number. Secondly, having a greater reach increases the chances of having increased sales.
Radio advertising rates
PlaceMyAd has a group of sales representatives who will assist you in getting the radio you want. Not only will the quote you but also advice on the perfect time slot for that particular advert. Radio advertising rates are determined by:
- The radio station readership
- The length of your advert
- The show you want the advert to be on
- Frequency of the broadcast
- Time of the day
Create effective and on-brand content on different broadcasts
Live Read
This is when the presenter reads out our advertisement during the show. Listeners do not mind listening to the voice of their favorite presenter, no matter what they say.
Radio Sponsorship
Sponsored adverts have a high reach and engagement. Moreover, they air first in a commercial break. Advertisers have the option to sponsor news, sport news, or competitions.
Radio Jingles
They are easy to remember and they always play in people`s heads. Listeners know which jingle is for which advert. Therefore, this creates loyalty for your brand and increase sales.
Personified Commercials
Radio is the theatre of the mind. Every audio that comes out creates an image on the listener’s head. These types of adverts require characters relating to the ad for it to be effective.
Straight Read
An advert should let listeners know what the advertiser wants them to do next. These are adverts entailing important information like contact numbers, email, or physical address.
