Thabani “Big T” Ncongwane is a man of vision, with an entrepreneurial mind. Always ready for a business opportunity that greatly benefits both parties. He has vast experience in Sales, successful Corporate and Campaign Management over the years. He is a goal-driven individual fueled by his knowledge in Marketing, with multiple brands that he has proudly discovered and exposed behind him.
Advertising Strategies for Small Businesses and Companies.
Radio has been regarded as the most effective advertising medium if intending on reaching your target audience wherever they are. With affordable radio advertising rates, you have the advantage of selling your brand to the relevant audience. Finding an effective and inexpensive medium for your advertising campaign can seem undoable but it is attainable. It just requires the right strategic plan to make it work and further yield you results. That is because everyone relies on the radio for news, traffic updates, music streaming, and lifestyle channel streaming.
Making radio advertising work for your company’s marketing campaign requires strategy. Also, skillful media engaging and creative adverts. Creativity starts with a clear understanding of your targeted audience and your advertising goal. Having this will help begin the concept of the best way to present your advertising message.
To make radio advertising profitable for your company you must have the following in mind:
The same way that it takes repetition to memorize lyrics of a song it takes time for radio advertising to sink in with listeners.
Consistency of your advertisement works to build awareness by building tangible concepts attached to your brand.
Have accurate target customer information such as demographics and psycho-graphics.
Get the right message to the right audience
With radio advertising, you can effectively target your key audience, associate a voice with your brand, and reach millions of passive listeners. Radio is as effective as other media because of its extended reach. Moreover, with an enhanced ability to target a definite group of people. Therefore, radio has emerged as the medium with a wider reach, frequency, and targetability. If you are planning to advertise on the radio you can trust it completely.
Radio advertising makes it easy for advertisers to target the spot they want their advert to be on. That is by judging from the show they want it to air on. It is easy to know which audience is listening to a certain show, making it easy to target the audience you want. Further to that, radio adverts have the full ability to demonstrate a shot, simple, yet effective message.
Don’t miss out on the opportunity of getting a winning radio advertising strategy for your marketing campaign. Get a professional consultant to assist you with the radio advertising rates for your radio advertising campaign today.