Think of your content strategies like your personal road map to achieving a higher turnover and better sales. Creating a content strategy entails putting together what you need to distribute meaningful content and spread awareness. A successful content strategy consists of essential aspects you need to consider.
Let’s discuss the five marketing tools that your business could benefit from using.
Using social media to boost engagement
There is a reason more than 70% of Americans are using Facebook daily. This social giant has created a way for people to connect from all over the world. Sure, Facebook does have its negative aspects as well, but the pros far outweigh the cons.
From the beginning, Facebook created a new tool for businesses of all types to use in terms of marketing. Therefore, not only can you reach millions of potential buyers, but you can also create a safe space for your users to communicate.
We’ve seen many companies create a strong Facebook presence to aid in their awareness campaigns. However, a strong social media presence does not start and stop with Facebook. In today’s social sphere consumers are using Instagram, Twitter, and even Linkedin to follow new trends and create brand loyalty.
Furthermore, do your best to make social media a strong pillar of your content strategy. Give your consumers a platform they can enjoy using to communicate with you. A well-known, frequently used social media page can allow your buyers to voice their concerns, or be a vital part of your manufacturing process. From Facebook surveys to Instagram giveaway competitions, the possibilities are endless.
Opting for print media
Many people will say that print media has come and gone, however, we disagree. According to statistics, about 2.9 billion people read newspapers. Imagine the potential buyers you could reach.
You can choose between a magazine article or newspaper post to spread your content. Creating a well-balanced digital presence is vital to success. Moreover, to make print media a part of your content strategy you need to opt for the platform that you know your target audience uses. If your consumers are avid Sunday newspaper readers, your best bet would be a newspaper advertisement. Choose between one of three newspaper ad types; a classified ad classified display ad or a display ad. If you have a tight budget opt for the classified ad, and you’ll boost your traffic without going all out.
Consider outdoor advertisement to reach the masses
Nothing stops people in their tracks like a massive bright new billboard on their sidewalk. Billboards are used to attract the attention of thousands of potential buyers. They are traditionally very big and placed in popular centers or on busy avenues.
Although they’re more expensive than a quick Facebook ad or single newspaper article, their statistics speak to their value for a content strategy. It is a fact that most people see the billboards, they aren’t easily missed and people tend to pay attention. This is exactly what you need for your strategy, a tool that gets the attention.
Once you’ve settled on your content and have your budget neatly organized, consider making billboards a part of your next content strategy to boost traffic to your business.
Put yourself on the map with a TV advert
Few households operate without at least one television. It is a tradition amongst most people to tune into their favorite news channel, typically every evening at seven or eight. TV advertisements offer affordable rates with the various options you could choose from.
Choose from the many commercial options and make sure word gets around. A TV advertisement gives your content strategy a larger demographic with many different viewers tuning in every day.
Pro-tip; choose a time slot that your target audience is bound to be in front of their televisions
Consult the experts and use the middle man
Why stress over the small details when someone else can do it for you? Marketing agencies are made to deal with the hassle for you. The team from PlaceMyAd is a great example of having someone that has got your back.
One of the many consultants can guide you through the process of putting together a content strategy worthy of an award. Having a content strategy tailored for success is indispensable for longevity.
Fun fact; PlaceMyAd offers a quick and easy website to choose your next marketing strategy. Check out their website for promotions and exciting offers.
In the end, it all comes down to one important aspect, having the means to achieve your goals. Having a detailed plan to follow is essential. It does not matter whether you have a bullet-proof plan or you don’t know where to start. A detailed content strategy combined with the tools to market your brand will put you on the way to great achievement.
