“A digital marketing strategy is a plan that helps your organization attain specific goals through carefully selected marketing channels such as paid, earned, and owned media.” This is what digital strategist Cory Docken has to say about this vital aspect of any business. Digital marketing allows consumers to engage with their favorite brands. If you use these tools as suggested you can smile all the way to success.
Technology affords us various ways to get to our marketing goals. All these different types of strategies to focus on are uniquely tailored towards a specific end intention.
We’ve put together the 8 essential types of digital marketing to ease your journey to the top. Social media, influencer marketing, email and content marketing, SEO, PPC, affiliate marketing, and finally mobile marketing. These are all the tools that will ensure that you create awareness and boost your traffic.
1. Social media marketing platforms to engage with your followers
According to statistics, users have several, at least 8, social media accounts that they use every day. People spend hours on the internet daily engaging in various social interactions and making different online purchases. Social media gives way to reaching a wider audience and targeting them in a way that will grab their attention.
Once you have an established social media account and following, you can freely engage with your followers and get your content out there.
2. Email marketing to reach your demographic
Reaching the right audience is everything in the marketing game. You need to know who to market your products to and what to show them. Email marketing makes it easy to reach the right audience with the right content. Target the consumers you feel will benefit most from your brand directly with an email marketing strategy.
These types of campaigns also allow you to stay connected to your audience and in touch. Using an email marketing campaign gives you the tool to reach your target audience with new and exciting product news or important updates.
Pro tip – create a monthly newsletter and personalize it for your followers. This will contribute greatly to consumer loyalty.
3. Influencer marketing and its ins and outs
Partnering with a successful brand or celebrity exposes you to a variety of consumers. Choosing an influencer can be a daunting task. You need to find someone or something that relates to your values.
Your influencer will then start marketing your products or services to their thousands or even millions of loyal followers.
4. Spread the word with content marketing
Your users want content that they’ll benefit from. Creating content like helpful articles or how-to videos can lead to better customer satisfaction in the long run. When you decide to put together your content, keep the buyers’ journey in mind. Make them aware of their needs, show them what they need to choose, and follow them through an easy checkout process.
Remember that the content you put out there will stay indefinitely, so make sure it is information you want the public to have.
5. Pay per click boosts
Paid advertising is something most businesses should consider or at least try once. PPC (pay-per-click) is a method that generates more wanted traffic towards your website. A successful PPC campaign will get more feet through the doors of your physical or online store. You are billed each time a consumer clicks on your ad, this helps to determine if what you’re showing consumers is click-worthy and exciting or valuable.
6. SEO to grow
Search engine optimization is something you need to take into account with any marketing strategy you put together.
Optimize your content for your users. You should always make sure that your content can be indexed and that you’re easily discovered with a common Google phrase.
7. Rise with affiliate marketing
Word of mouth is a very powerful tool, even if it is not for free. Getting the right group affiliated with your goods will boost sales and create awareness regarding the services or products that you offer. Whoever you use for your affiliate digital marketing strategies will simply take a set “commission” fee for their efforts and assistance. Affiliate with someone or a specific brand that is in line with what your brand connects with.
A good example of a successful affiliate marketing strategy is one that will attract the same pool of consumers as the individual or company helping you.
8. Mobile marketing to cover all your basis
Mobile marketing can be described as a sort of combination with other digital marketing strategies. It can include social media engagement, newsletters, and various others. Mobile marketing is on the fast track. As more users start using various mobile applications for their daily shopping, you’ll be able to reach a wider demographic.
As a growing business, you need to focus on your future, your brand’s longevity, and how you grow amongst the competition. The marketing experts at PlaceMyAd are available to put life in all your digital marketing strategies, especially for you to reach your targets and enjoy a higher monthly turnover.
