The TV industry has been and is still a crowd puller. After work or school, everyone is rushing home to catch their favorite TV show. The first thing to switch on in the morning is your TV. This proves the popularity that comes with a TV and a TV ad.
The TV then becomes an ideal platform to advertise on. The reach is successful and very effective given the impact videos have. Therefore your advertisement is guaranteed to do well.
The TV has had some of the best advertisements in the history of advertising. These ads serve as the best childhood, family time or relationship memories. The intimacy of TV allows beautiful memories and TV ads have taken center stage creating long-lasting memories for people. Your advert can also do the same.
Here are some things to consider for creating the best TV ad:
- Humor
The best TV adverts are memorable because they are funny. Adding the humor aspect will give your advertisement one to talk about. Everyone appreciates a comic relief and if your advert has that element, it gives people some relief from all the serious TV shows they watch. Humor is important in entertainment and your adverts will be one people anticipate seeing.
- Make it memorable
Everyone remembers something they have not seen before. When it is fresh and new it creates a memorable element and this is an element you must consider for your ad. Think outside the box but take into consideration what your brand represents. So if you are an alcoholic brand, do something that all the other brands haven’t done before.
- Strong Campaign
The advertising campaign is the messages that represent the idea of the brand. Your campaign must be strong in the sense that you are delivering a clear message that speaks loudly of your brand. The audience must understand what your brand represents and your campaign must nail that.
- Relatable
The audience must find themselves in your advert if they do they will be able to associate with your brand. Make the advert as creative as possible but don’t take away from the practicality of life. Adding that element in your advert will make it stick to people.
- Unique
Your advertisement must be unique with unique things. Again making it unique makes it stand out. It singles it out and separates it from other existing ads. This is obviously for your brand to stand out and an ad has the power to do that.
- Killer Tagline
I know you will understand when I say Brrrrr, Brrrrr. You understand because Coca- Cola once used that tag line in one of their TV adverts and it really made an impact. I know a lot of people who used to say Brrrrr even after drinking Coca- Cola. This is just an example to show that a killer tagline will get people interested in your products and so use the tag line while they consume your products.
- Be true to your brand
We all know the power of truth. Now being true to your brand will allow you the best interpretation in an advertisement. No one wants a copy of something that already exists, so being truth will allow your brand to exist in its own right.
- Grab attention
There are so many ways you could grab attention, the colors associated with your brand could do the attention-grabbing. Using great character would get you the attention and even the message can get you the attention. The music or jingle could get you the attention too, so explore all ways possible to grab the audience’s attention.
- Great characters
Many events have gone beyond using just people in their ads, we have seen effective adverts with animals. Kids also have a great impact in advertising but now celebrities/ influencers are stealing the limelight to add into a great advert. So you must use great characters to represent your brand.
In closing
Television ads have proven successful and the trend to come up with killer TV ads is ongoing. It is now upon the brand to work in making sure that their ads don’t just fill in the airing gap, but make an impact with the ad you create for TV. All of the above will channel you in the right direction and make sure that your TV advert lasts in the history of advertising.
