One of the earliest examples of printing dates back to as early as the 15th century.
As technology changed, print media evolved with it. Today businesses can choose from various printing options to promote their brand and engage with consumers. Whether you choose an article in a local newspaper or a larger double-page spread in a magazine publication, it is essential to keep the following in mind;
- Who are you targeting? Who do you want to see in your advertisement? Know who you’d like to reach, these will be your potential clients.
- What would you like them to know? Are you updating existing clients with new information or introducing a new product range?
- How should you advertise your goods? Choose between bold and bright or a simplistic, straight-to-the-point ad.
When you know what you want to do with your advertisement, but need a little bit more convincing? Consider these advantages;
3 key advantages of print media
Mass circulation and repeat exposure
Magazines or newspapers are often reused for several weeks or months. People tend to use them as decor in their homes, offices, or restaurants, allowing guests of these establishments to read through them. Therefore, your ad can be displayed in a magazine from two months ago and still be seen by many as they browse the pages while waiting for a meeting or appointment.
Furthermore, magazine or newspaper articles give you repeat exposure for longer time frames. It is a medium also shared by many, which means your pages can potentially be seen by more than just your target audience.
Pro-tip; if your advertisement is linked to a specific timeline be sure to make it clear to the consumers. This is especially important for discount coupons or in-store sales. Be sure the reader knows until when it is available.
Direct targeting, reaching the right audience from the start
It is a specific group of people that still invest their money in print media. If you know who your target audience is and whether they purchase magazines or newspapers, then this is for you.
You’ll know that the people reading your advertisement are consumers that can potentially start using your products or services. Reaching the right group of people right from the start will help you build a lasting following for your brand. In the end, you’ll have a pool of buyers who can walk the journey to success with you.
Expert-tip; if you feel that your brand lacks newcomers, entice potential buyers with fun giveaways and exciting discount codes. Generate the traffic to get more people through your store doors.
Creative freedom for the brand and consumer
Consumers want to connect with a brand. Buyer loyalty spikes when a client feels a strong connection to what they’re buying. Whether it is an essential item they need for day-to-day tasks or something special as a spoil after a long year. If your brand’s image and voice allow a potential new buyer to engage with what they’re seeing, you’ll be good to go.
People want to be a part of a brand’s process, you can encourage this by making them a part of the manufacturing process or regularly updating your audience with new and exciting news. Print media allows you to connect with consumers on a level that will excite them. Bold and bright imagery can entice a consumer to engage with your business, if you like the minimalist side of things make sure your consumers feel the same way. If you want to opt for simplistic, plain advertisements, be sure your buyer personas align with this.
Print media gives your consumers the creative freedom to form their own opinion regarding your business. It also gives your team the leeway to express your vision and mission clearly.
It is essential to make sure that all your marketing efforts come down to the same end goal. Print media can drive consumers towards your website, social media pages, or any other online platforms that you use, this will in return boost your sales and brand engagement. Take advantage of the way buyers engage with businesses by ensuring that your online presence is covered on all fronts.
These days many print media outlets are adding online subscription options to their range of services. This means that your advertisement won’t only be enjoyed in a physical newspaper or magazine, but it can also be found online.
If you like the sound of a print media advertising campaign but struggle to take that first step, consult the experts. The team at PlaceMyAd is available 24/7 to take you through the quick and easy steps of boosting your business online. Contact them today for your quote and marketing plan going into the new year., it is as easy as 1, 2, 3!
