Alongside the changes that were brought on by this pandemic, marketing evolved and changed its way of helping different companies achieve their end goal. Having a proper online platform was essential for a brand’s longevity and if your business used an e-commerce site, it was vital to make it as user-friendly as possible.
The pandemic gave way to a whole new way of doing business. Consumers drastically changed their shopping ways and all over businesses adapted to these new trends. Many buyers opted for online shopping while others embraced the home DIY projects and started saving more. Businesses encountered a big loss in revenue while physical stores suffered the most. Luckily this was not the end, the chaotic year that was 2021 introduced incredible new ways for consumers and businesses to engage.
People flourished online and the businesses that embraced this with them surely saw the benefits of a good online presence. It was important for people to go about their normal way of life but to be safe while doing it.
Contents
1. Top marketing trends that came from 2021
1.1. Going digital
1.2. Engaging with consumers online
1.3. Trust and efficiency
1.4. Budget-friendly product options
2. How can you get marketing ready for the coming year?
2.1. Choose your marketing medium wisely
2.2. Keep current trends in mind
2.3. Look at what your competition is doing
2.4. Focus on your consumer’s needs for 2022
2.5. Consult the experts

Let’s look back at some of the top marketing trends that came from 2021;
Going digital
To survive the marketing evolution of this year, companies had to embrace their online ways. Consumers needed to find a brand on a platform they feel safe using. Companies updated their social media accounts and started using various digital advertising mediums to approach potential new clients. Many companies opted for large social media campaigns and some even did fun collaborations with other local brands.
Engaging with consumers online
Consumers needed to be able to reach a brand’s customer care department without having to go to a physical location. Brand’s had to have online agents that we are able to help customers with their queries. If consumers couldn’t contact a brand online, it created a major lack of customer loyalty.
Trust and efficiency
Customers needed to know that the brand is looking out for their needs. This year gave companies the chance to be more open and transparent with their users. Many businesses involved their clients in their decision-making processes. This leads to greater customer satisfaction. Being at home most of the time also gave way to the rise in online shopping, but there was a twist. Consumers were stuck at home for hours which meant they wanted their goods and they wanted it now! Businesses had to be efficient and safe at the same time. Some succeed while others failed.
Budget-friendly product options
Consumers looked for discounts. The year greatly impacted many people’s finances, buyers were after deals that they could benefit from. Many companies offered lockdown savings and longer payment options to relieve their consumer’s stress.
How can you get marketing ready for the coming year?
We must learn from our mistakes and try our best to be better in the new year. Luckily, we’ve got a few marketing tips to help you on your way.
Choose your marketing medium wisely
Today businesses have ample marketing tools at their disposal. From tv commercials to print media and digital billboards, the choices are endless. It is important to focus on what your target audience looks for and go from there. If your consumers are out and about enjoying the little freedom that we are slowly regaining, opting for a larger digital billboard on a busy street corner will prove invaluable. If you are looking to target an older generation try print media and advertise in your favorite local newspaper.
It is important to keep your finances on the positive side in the new year. Do this by knowing what you’re able to spend right from the start. A detailed content marketing strategy can show you want you’d like to achieve, compare this with your budget and decide what funds will go where. If you want to put your money where your mouth is consider doing a radio commercial advertisement with your local fan-favorite radio host.
Expert-tip; using your local radio station to boast your products is an excellent way to showcase your brands’ credibility to potential new clients.
Keep current trends in mind
Learn from what was done in the previous year and focus on what’s to come. Look at what consumers are doing and how they’re going about doing their weekly or monthly shopping. A social media advertising campaign can reach new people and grow your online presence.
Look at what your competition is doing
We highly recommend avoiding being a copycat, however, you can learn a lot from what your other local suppliers are doing. Keep an eye on their marketing campaigns and see how you can benefit from using the same tools. Keep your advertisements unique and express your brand’s own personal voice and image.
Focus on your consumer’s needs for 2022
It should be all about the buyer this year. Focus on what they want and how they want it. If consumers are spending more time at home with family, use a tv advertisement campaign to reach your audience.
Consult the experts
Marketing is all fun and games until someone gets “hurt”. If you are new at this or you want your marketing plan to be failproof you can consult the experts to get the best advice going forward. Advertisement agencies like PlaceMyAd were made for this type of assistance. Contact one of the friendly consultants and get ready for the new marketing journey that you are about to go on.
In the end, the most important aspect to remember is growth. Your brand needs to evolve alongside your consumer’s needs. If you take the necessary steps to embrace what they want you’ll be good to go.