The case is strong and simple, TV advertising for your brand really works. It works better than most other marketing mediums, and it works for all budgets. Whether you are seeking more cost-effective ways of reaching your audience, or you’re ready to start production and give it everything you’ve got. It does not matter if you’re a new brand or have been around for a good course. You might want to raise awareness that you exist and say what sets your services or products apart from the rest.
Finding a new demographic is one of the main reasons why many decide to advertise their business on television. Their main goal is often to obtain markets they can’t reach online. Further, introduce their service via the trusted (and loved) medium of TV advertising. We’re often asked – Why should I advertise on TV? The answer is simple, companies like the social giant Facebook, fan-favorite Google, and even Amazon advertise on television because it is effective and helps them reach their target goals.
There’s no doubt as to what the value of television advertising for a growing brand could be, but it is not such an easy task to start. You need to know the types of TV commercials that are best for your business needs. Commercials generally fall into one of six common categories. Choosing the right one will lead your business straight down the path of success.
Topical video commercials
This commercial type is all about motivation. Topical video commercials are quick highlights of the products or services that your business offers. The highlight motivates consumers to watch and learn. Also provides consumers with a compelling glimpse into your product or service in a way that will interest them and make them purchase, or try it.
Image video commercials
Image video commercials aim to put a confident face to the company. It can be a view of the visual look and feel of who you are as a brand. These commercials are designed to provide customers with images that help them associate your business or brand with specific top consumer qualities like safety, health, satisfaction, etc.
Testimonial style commercials
The truth is in the pudding, word of mouth is probably one of the most effective methods to promote your brand. By using testimonials your potential clients feel more secure in your brand, knowing that what they hear and see is not only on the script but also a fact they can trust in.
The video testimonials share the customer satisfaction from your established following with a potential new audience. It can also help put existing customers at ease should they have any doubts. They represent one of the many types of TV commercials that can promote confidence and higher sales for your brand.
Comparison commercials
Whenever we head on over to the stores we compare products, it is not always that we take the first item we see. Consumers want to know if what they end up with is of the highest quality, they do research and “shop” around before making a final decision.
These commercials utilize your own business processes, products, or elements and compare them with various other businesses as defined. Video comparisons can help your business to set itself apart from competitors in the field, consumers will know to choose your brand over the next.
Performance proof commercials
In today’s consumer society people want to know that what they buy will improve their daily lives. To prove, the performance of your goods or services is a big deal and one of the key questions a new client base will have. It is also what makes your brand more credible.
Commercials that provide proof of performance can help you to achieve higher trust, greater sales, and increased awareness for your brand. Showcasing why you are top-class is best done by proving that your service or product works effectively, bragging rights are approved here.
Convincing commercials
Finally, convincing commercials are one of the most widely accepted types of TV commercials. They incorporate the leverage of someone important, such as an influencer, into the commercial. If you choose this type of commercial, being persuasive is key. You need to put your energy behind convincing your target audience why they need to choose your brand, and putting a trusted face next to it will definitely help.
TV advertisements have very high efficiency at achieving key performance indicators, or KPIs, like sales, it is a proven powerful marketing method for your business. One thing is for sure, TV is still one of the best places for your brand to make its mark and continue to grow. Combined with a winning online marketing strategy that backs it up and you’re well on your way to making a big difference to your bottom line.
