[vc_row][vc_column][vc_column_text]TV advertisement is one of the most popular traditional marketing mediums still actively used today. Being over 80 years old, television still adds exceptional value to businesses all over. This article explores how your brand can benefit from this golden oldy.
Table of content:
- Introduction to TV advertisement
- Different types of commercials
- TV advertisement benefits
- Your next TV advertisement guidelines
Let your TV advertisement bring life to your brand
In South Africa, over 90% of homes have access to a television. Many families enjoy weekly bonding time while watching their favorite series currently showing. Every night millions of viewers tune in to see what the latest news updates are, to catch up on some series, or to have a peek at what the weather has in store for us.
In the early 1940s TV commercials made their debut, although they’ve vastly changed since then, the results remain the same.
TV advertisement promises great coverage, a boost in online activity, and potentially new consumers coming your way.
The benefit of a television advertisement compared to other mediums is that listeners are actively watching their favorite channel and committed to absorbing new information. This is what brands should take advantage of, advertise your business on a platform that already has a diverse group of followers daily. If you could reach only a few of the people watching TV every day, you’ll already be reaching thousands.
Today businesses can choose between several commercial types. Topical videos, comparison pieces, and proof of performance videos are some of the most popular options to use. You can also consider broadcasting customer testimonials if creating a brand with trust is your main objective.
The different types of TV commercials are defined as follows:
- Topical videos
These types of commercials really force a listener’s attention, they are made up of video highlights showing the quality and “must-have” factor of your products or services. A clear call to action is very important when it comes to a topical video advertisement.
- Comparison pieces
A comparison video will help you stand out amongst all of your competitors. On the other hand, this type of tv advertisement emphasizes the qualities of your business that no other company has.
- Proof of performance
This is where statistics come in. Proof of performance tv advert creates a buzz by using facts that a consumer can trust. Furthermore, these types of advertisements usually show potential new clients how what you’re offering can solve one of their many daily obstacles.
- Customer testimonials
People talk, and when they do others usually listen. You would have heard the phrase “word of mouth” probably a thousand times by now. This phrase could not be truer. Many consumers make their purchase decisions based on what others are saying and suggesting. Showing a potential new audience real reviews from already clients can boost their trust towards your goods.
Note that these aren’t the only options to choose from, consult an expert to find your best fit.
Choosing which commercial option will suit your business needs best can be daunting. It is, therefore, best to opt for the type of advertisement that showcases what you want the consumers to know. If you want to introduce a new product line, consider a proof of performance advert. This will introduce your product and show why it is best all at once.
If you’re leaning towards branching out on your marketing strategies, do a topical video and introduce your brand’s vision and voice to an exciting audience.
Expert-tip: remember to use imagery and graphics that will keep the audience’s attention. If your goal is to blow them away, use smart slogans and engaging content, something they’ll remember.
TV advertisement benefits
TV advert trends are changing every day. As consumers change their shopping habits, the TV must change as well. One thing that remains the same is the value that television advertisements can add to your business’s year-end results.
A survey done in 2016, showed that over 5.8 million people were paying for a TV subscription. Moreover, this same survey projected that by 2021 this number would increase to 7 million people. Television is giving you access to millions of new consumers to reach. The benefits don’t stop there, we’ve compiled a list of some of the key benefits of a tv advertisement campaign.
You won’t fight for space
Many times other marketing mediums offer limited spacing, this could be due to high demand or simply the way their services work. Television does not give you this limitation. You’ll get what you’ve paid for and with various options to choose from the rates are highly competitive. You’ll get to use the entire section that you’ve paid for without possibly sharing the screen with your competitors. Televisions advertisement is also cost-effective and can be tailored according to your current marketing needs.
Results can be tracked
It is a general occurrence where companies spend thousands on marketing campaigns without seeing any sort of results. Some marketing methods are unable to provide you with a clear record of how your advertisement was perceived by the public. Television commercials are different, this type of advertisement has a dedicated technical team ready to give you a report on how your advertisement did.
Boost sales and develops trust
Firstly, a television advertisement can create trust amongst new consumers and boost your ROI with increased sales and brand awareness. Secondly, this type of advertisement shows your clients that you care about giving them important updates and information. Lastly, a happy and informed consumer equals a better chance for a sale.
Pro-tip: having consumers who trust your brand is essential for your businesses’ longevity and yearly success.
Not only does TV increase your brand’s awareness and make for a better payday, the trust it creates amongst your new following guarantees that they’ll be returning customers.
Reach a vast audience
Lastly, you’ll be reaching the masses. Television is one of the mediums that are most likely to make your brand more known to the public. Apart from creating excellent awareness, it increases your brand traffic. As more people get to know your business they’ll start talking and sharing. Once they are fully satisfied your brand’s voice will be on the lips of many.
Let’s start with the basics, what do you need before you embark on your television journey?
- A clear understanding of what your goal is – you need to know what objective and results you’re after to know what to advertise.
- You must be ready to answer all the questions new customers might have – if your product can add value to their lives, they’ll have to know why and how.
- Imaging and content for your advertisement – although a technical team will handle most of your production, you’ll have to be able to provide them with product information.
- Know what funds you have available – you need to determine what your budget limits are for a television commercial, this will help the team on the other side determine what they’ll be able to offer your brand.
Once you have your ideas and content ready to go, the next step will be to choose the type of advertisement you want. It is, therefore, important to note that not all channels offer the same options to choose from. Make sure that the channel you choose can offer what you need.
In many cases, the technical team from your chosen channel with take things from here. Also, these television shows all have dedicated knowledgeable teams to make sure your advertisement reaches its maximum exposure.
If all of this makes you want to run away, there is one last option, calling on the market experts to do their thing. Marketing agencies like PlaceMyAd are committed to giving you the best results when it comes to your marketing strategy. The team is always ready to craft new ideas and get your TV advertisement out there.
In the end, it all comes down to the same thing, your business needs to grow and be the best version of itself every year. Do this by promoting an engaging voice, a brand that takes care of its consumers’ needs.[/vc_column_text][/vc_column][/vc_row]